Difference in Keywords and Anchor Text ?

[chandubaba]

Sorry i am noob here:

I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.

[mblsolutions]

Hi

SEO MOZ have a great explanation of what Anchor Text is http://www.seomoz.org/learn-seo/anchor-text

They also have a great explanation for keywords http://www.seomoz.org/beginners-guide-to-seo/keyword-research

In short it is best to use your keywords within your anchor text rather than generic words such as click here. The search engines will see your keywords within your anchor text and will understand more about the areas your business is targeting. e.g using your example of black German shoes, if you had this phrase in your anchor text search engines would understand that you were a company selling shoes. Simply having 'click here' wouldn't tell the search engines anything about what your business was selling.

Hope that helps.