Any ideas, what i'm doing wrong?

[tekton23]

Hi,

I have done alot of work over the past few weeks to fix errors but I seem to be slding down the rankings again!

I have attached a screenshot of the competitive link analysis. The 2nd competitor along is pushing past me and I just can't see why. What steps should I take and what is the priority?

Thanks,

T23

auAMrVT.jpg

[SVmedia]

Honestly it would be very hard to tell just based on that screenshot.  Links are a quality over quantity thing so the numbers alone won't tell us much.  By errors do you mean on-site errors? - duplicate content, missing metainfo, etc.  Getting those taken care of should be a prerequisite, so sounds like your on the right track.

If you want to tell us the domains I might be able to be more helpful....Best of Luck!

[tekton23]

Hi,

The domain is www.yukiskitchen.com. It is strange that moz rank and trust are higher than the competitor's but we are still being overtaken. The errors are all fixed already.

The only big difference i can see is the pie chart for followed v. no-followed links.

Thanks for your help,

T23

[SVmedia]

Did you look at the anchor text distribution in open site explorer and compare yours to your competitors?  and is the phrase you want to rank for "japanese cooking lessons"?

After a quick look I would say that since a lot of the links to your home page are anchored with your name and also no-follow, you just haven't built enough authority to rank where you want for the more general terms.

If you want people to find you for more local searches "Japanese cooking classes London" and those types, then I would try putting word London somewhere in your home page's title tag and see what happens. More customized title tags across the whole site would probably help you out too.

but i did about 7 mins of investigation, so take it with a grain of salt.

Your site's really nice by the way and congrats on the book!

[tekton23]

Hi,

Thank-you, yes the book has been a big project, can't wait for the launch!

Thanks also for taking the time to research this. I have just used open site explorer, it is confusing as it states my page authority is 40, whilst the nearest competitor is 28.

I need to build links but I am not sure that leaving comments on blogs is helping. One thought I have had is to create a gallery with linked images to other websites that have images with me or my food. Do you think this might be give a big boost?

Thanks,

T23