Same Content or New Content?

[jimmy0225]

Hi Everyone,

Hope everyone is doing good.  Well, thanks to the input of many people (experts) on this site I have almost arrived at where I want to be, even better than that....I am almost there with confidence because of all the input received from this site.

So what have I done?  I have redesigned a static website to WordPress, I decided t keep the old link structure which is suffixed .html, and to use redirects if needed.  I also swithed hosting service providers to noe that carries htaccess.

My last question, well probably not, is do I use the same content from the same pages on the old website to the new, or do i create new content, It is a local service business, new content would not be a problem, however, our current content seems to be ranking well with the old site though.

In summary, should I change the content of the new site so "Duplicate Content" does not arise?

Should I leave transdfer the content to the new site to maintain on page SEO that has been ranking me good thus far?

As Always, any and all input is really appreciated!

-jimmy

[jws8118]

If the content you have is original and is bringing in quality organic traffic then keep it.  If you want to make sure to avoid any duplicate content issues that could arise from this just make sure you correclty implement 301 redirects on any old URL's where the content used to live so you can inform Google that the new content lives at a new URL.  You might find it useful to "refresh" the content while you move it over b/c recency/freshness of content also influences organic rankings.