Google Knowledge Graph - change bio image

[windturbines]

I have a client who is a well known personality in a particular niche that I've done some general event and design work for, but he hasn't had interest in SEO or social help until this point.

He is very displeased by the image that was chosen for his Google Knowledge Graph result when you search his name. The issue isn't due to a poor photo, but rather due to the site it links through to.

Google has chosen to use a bio image for his Knowledge Graph result which links to an "anti-" site.  This site is opposed to the organization he leads. If you click on the image, it sends you to an image result page backed by an article which is full of misinformation and overall negativity about this individual.  The source is also listed under the image on the Knowledge Graph result, a source he doesn't believe deserves any publicity, especially in conjunction with his name.

So, what best practices might you suggest should be employed to go about getting Google to choose a replacement image for his Knowledge Base bio?  Optimize his own bio page and bio image on his website?  Get an image on his Wikipedia page?  Create a G+ page with the bio image? Integrate the rel author syntax into his articles pointing back to his bio page?

He doesn't want this to become a public matter, so he's against posting the issue to Google's Help Boards or reporting it in a public fashion.

I'm not sure what should be the best first steps and top priorities for him and am hoping the SEOmoz team is starting to see some trends with Knowledge Graph.   Let me know your thoughts when you can.  Thanks so much!

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[DarinPirkey]

This is a really great question!  Here is a Mozinar on Reputation Managment to get you started.

Depending on the name, the group might be actively SEOing for the name.  I think setting up a site, Google+ (with photo you want to use), using structured data on your site and actively SEO a blog with rel=author is a great start.

There was a great article about optimizing for the Google Knowledge Graph back in June by Aleysa from site pro news.  http://www.sitepronews.com/2012/06/17/how-your-website-can-show-up-on-googles-knowledge-graph-a-spn-exclusive/

I would start here and I hope other people reply.  I'm interested in other opinions.  Again, Great Question!!