Scarce niche websites for link building

[Eblan]

Hello!

A small company from Mexico that offers cleaning services for home & businesses wants to rank on the first page of Google.

The Good:

Every month they give away stuff (discounts and/or a free service) and they also participate in campaigns that support non-profitable organizations & charity. So there is plenty of material for me to build some backlinks and to create some interesting content.

Their competitors have 0 SEO. I have been doing my homework and none of their competitors websites that are ranking on the top 5 are doing any kind of SEO. But they have had their website for a long time and they probably have a decent amount of traffic per day. Open Site Explorer shows minimal to no websites pointing to them.

Google Adwords has increased their sales. They are using virtually nothing as budget and it is helping, but they want organic SEO.

The Bad:

Blogs seem to be dead in Mexico. And that is one of my strongest ways to create backlinks. I usually get a blogger to write about the company I'm working for to create backlinks and works like a charm in countries were SEO is prehistoric.

Usually it takes me very little effort to accomplish a website to rank very well in this kind of scenario, but I'm having trouble this time.

The Something:

I have been able to boost their rankings with basic SEO in a month but I'm stuck in page #2-5 on their most important keywords.

The Ugly:

I'm out of ideas. And their budget isn't good enough to apply paid strategies.

Any ideas?

[Nlevi]

Hello Eblan!

You probably have also tried to get links from these non-profit organizations with whom they are working with?
You didn't mention social media at all. It's probably lively in Mexico? You could try to create campaigns using different social media platforms around the free giveaways to get some social mentions.

[Eblan]

I tried getting links from the non-profit organizations but... one doesn't have a website (and btw I'm considering making it for free) and the other one has terrible organization and no one seems to know who is in charge of the website, how to update it, etc. It is a bit sad.

I'm trying the social media approach but it is quite the challenge. They had less than 50 fans and I haven't been able to reach a 100 yet. I am struggling there too but just with a bit of patience I'm sure it will turn out ok.

I have noticed the strategies I find online regarding SEO and Social Media aren't very successful in Mexico. Mostly because they do not have strong online communities, and without them doing SEO is more difficult in my opinion. Educating people to adapt to certain activities or behaviors one would normally expect is not easy at all.

[DHS_SH]

Why don't you consider looking outside of Mexico for some company websites elsewhere that are in a similar industry or about a similar subject matter. As long as the content is relevant in some way to both websites and holds unique value then it should be worth exploring in my opinion.

[Eblan]

Hi DHStom,

Thank you for your recommendation, I will start working on this strategy.

Cheers