Video for Ecommerce

[CandymanKen]

Hi all-

I am currently making videos to put on our site about some of our products. The same video will appear on a few different product pages as they will be about the category of products (i.e. how many gumballs fit in a few different size jars).

My questions are:

Should I worry about duplicate content issues if the rest of the page is unique?

and for hosting the videos/SEO:

Should I put the videos on youtube or use another hosting service. I don't think any of these are going to go viral, it's mostly about more content on the page to increase conversions.

Any thoughts would be appreciated

Thanks

Ken.

[StevenHowe]

Hi Ken,

I'm no definite expert on the duplicate content issue, but given that the other content on the page will be unique, my gut feel is that you will be fine.

With regards to the hosting, the answer is "it depends". Specifically, do you just want someone to watch the video, or do you want to get more value from it?

We use Wistia to host the majority of our videos and we get some great analytics (including heatmaps), can add email CTAs (priceless) to some of our content plus it looks more professional than YouTube. They do also have some great SEO tools that we don't utilise just yet.

Having said that, we also still upload all of our videos to YT (2nd largest search engine etc.).

You get a discount on Wistia in your Pro Perks.

[CandymanKen]

Thanks for the quick response.

You basically validated what I was thinking. Oddly enough, Wistia was exactly where we were looking to go, and I didn't even know about the discount.

Thanks!

Ken