Am I at risk of keyword stuffing in a portfolio?

[wreevesc]

I'm updating our company portfolio.  All said and done I will have ~300 photos in the gallery on page load that are filtered depending on user clicks.  Because of the nature of our work my main keywords are going to get repeated a lot throughout the file names and alts.  The titles/captions will have wording more appropriate to the user, but I can't avoid a lot of these keyword combos.

Do you think I'll take a hit for something like this? Or will it work in my favor?

Reeves

portfolio-gallery

[eyepaq]

Hi,

I've seen several portfolios with several words repeating over and over again - but everything made sense and teghy are ranking well site wide and also with the portfolio pages for those keywords.

This is not keyword stuffing if it make sense even if you have a very high ratio of repetition for one or two words.

More then that the real estate of the page says it all - so it's clearly not a technique to try to stuff that keyword and tray to rank.

Personally I believe it won't harm you at all also because of your domain authority and everything else: google places entry, the brand in google's eye and so on - this is cleary not a spam domain :).

Hope it helps.

[EGOL]

If this was my site, clicking on the image would deliver the visitor to a new page and that page would have the photo and a LOT of information about it.  There  is a lot to say about these photos that will demonstrate expertise, educate customers and provide huge long tail keyword pull from search.

Give your install guys a voice to text recorder and have they speak and preach about everyone of these photos.  Then make it into content.

I think that this site has lots of fancy design, lots of fantastic photos... emphasis on design rather than on search engine attack and substantive content.

You could kick the results up a lot by making multiple page gallery targeting terms like solar install on a flat roof, solar on pitched roof, rooftop water heating.  Instead it is on one page with title tag of "portfolio".

Use these photos and the gallery to be in every SERP that anybody lands on in your target market.

You could be making the best-on-the-web solar install linkbait.

[wreevesc]

EGOL,

Thanks for the great suggestions.  I'm currently developing a "project spotlight" portion of the portfolio that has just the kind of content you're speaking of.

At the same time we're trying to fill in the lack of content (very much in the early stages) through the blog and a "learning annex."

I'll have to think about the multiple pages approach.  I want this to be usable, and I need to think about how to pull that off in our CMS.

Reeves

[wreevesc]

Thanks, eyepaq.

It's good to know all of those factors go into marking something as spam or not.  I may follow EGOL's suggestion of breaking this up into multiple pages that will decrease the number of repetitions, as well as decrease page load time.

[wreevesc]

eyepac and EGOL,

Thanks again for the help.  I've just finished implementing the gallery and the "project spotlights."  Now to beef up the content with more spotlights (we've got about 30 old ones from our last webpage that should transfer well), scour our archive for more photos, and get a microphone in my installers' hands.

I've still got to figure out a good way to get the portfolio into a multipage format targeting more key phrases, and I think I've got a good idea for a hybrid article/gallery. Now to find the time to make it.

Reeves