Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?

[RenderPerfect]

Okay, so our company offers video production, web design, and web marketing services.  While we do offer these services individually, our goal is to get our clients to integrate these services together.

Our nav is currently like so :

home - about - video - web design - web marketing - blog - contact

Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us).  The services button usually links to a category page or has a drop down with links to the company's individual services.

I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc).

Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages).

I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!

[DougRoberts]

Hi, I'd take a step back and think about what your customers are looking for.

You've got to find a way to joining the dots between the problems your customers are trying to solve (their goals) and the services you offer.

If they're looking for something that's going to "get them more business" then they won't necessarily jump to the conclusion that they need video, from you!

This is where you need to have additional pages that connect the things that you can do with the goals of your customer.

So as well as creating individual services pages (which explain the things that you do, and the benefits of your services) you also need to create offerings or solutions pages.

Here you can explain your value proposition, the benefits of your approach and how you can utilise the various services that you offer to deliver the goals that your customers are seeking

Do you target specific niches? for example, web marketing for dentists - You can optimise these offering pages for these niches (both keywords and conversion. You can have a much more relevant conversation with the prospect and show that you understand the particular problems/issues that exist in their niche/industry.

Individual service pages are great for targeting those customers who already know what they want - but you're really talking to people further down the conversion funnel...

If you met your customers in person - how would you sell your offerings....

Does that help at all? Probably not!

[jws8118]

I think you are probably over-thinking this one.  Adding another all-in-one services page isn't likely to move the needle.  Instead of thinking about making another page I would focus on the ideas Doug is suggesting in creating link-worthy content ideas that show use cases for your products/services.  For example if you do a case study featuring one of your customers and how you helped them you could probably get it picked up on a few relevant industry blogs and also get your customer to share it socially and maybe even link back to it from their blog.  I would focus on giving people reasons to link to your content!

Hope this helps!

[WilliamCarr]

It depends how many services you offer. Right now you're listing 3 and that fits fine in your navigation, but at some point you may want to add more services.

I think what you're doing now works, but I'd create a services menu if you have other services.

We can only give you opinions on this forum, so you should test both and see what works better.