Weekly Keyword Ranking Report Question

[Treefrog_SEO]

Howdy folks!

Okay so apologies for the n00b question, and additional apologies for going over ground that's potentially already been ploughed.

I'm compiling a tally of the Weekly Keyword Ranking Report for a client. For the past three reports, the particular keyword I'm logging has remained in the same position. However the Change column shows it as having decreased in rank, by the same amount every week.

If there has been no change in the ranking, I would have thought it would display as "Unchanged". As it stands, it shows up in the Declined category, and that seems odd to me.

Anyone have an idea as to why this would be happening?

Thanks for any input you can provide!

Kevin

[jws8118]

What do you mean by "Declined" category?  Can you take a screenshot?

[Treefrog_SEO]

Hi James,

It's from the emailed report summary; sorry don't have an imgur account—hadn't realized you needed one to upload the screenshot. The weekly report shows you Improved, Declined and Unchanged. It's just disconcerting to see red arrows pointing downwards if the keyword hasn't actually decreased in rankings. Maybe that's just me being picky.

[jws8118]

Are you tracking rankings on all 3 engines?  I've noticed something like this before where it said I was increasing or decreasing in ranking and I didn't see any change until I looked at Yahoo or Bing ranking and that's where the change was happening.

[Treefrog_SEO]

Thanks James, Actually this was giving me results for Google Canada specifically. For three reports, the arrow went down, but the rank number remained the same. Just trying to manage damage control with the client.

Thanks for your responses!