High search volume and low CTR

[techbytes]

I have a two words domain with exact match keyword volume of over 1 millions local monthly search and CTR of 0.2% at average position of 6.6.  Competition for this keywords is low.  Shouldn't I be getting at least 5-10% at that position?

Thanks,

tb

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[EGOL]

I have a page competing for a popular keyword with these stats...

2,200,000 impressions

18,000 clicks

CTR of 0.8%

6.7 average ranking

The clicks and CTR agree with my analytics.  This KW brings me about 500 to 800 visits per day.

Competitors above me are:  Google with huge site links and two positions, Apple.com holding two positions, wikipedia, sometimes a news entry, sometimes some adwords above the SERPs.

I think that I have a kickass title tag in comparison to everyone else.

So, I think that my numbers are about like yours.  It simply shows that ranking at #7 isn't worth much these days... and if the positions above you are industry leaders it can be really hard to get the click.

I think that my potential for moving up in this SERP is limited.  Downside potential is huge because google subdomains, and other biggies are below.

[techbytes]

Wow, what you are describing sounds like my site.  Thanks for the input.  Yeah, Google takes up 4 spots with wikipedia and Apple below them.  So there isn't much I can do and be happy with what I have then.  Maybe long tail keywords?

Not the answer I want to hear but that is the reality I guess.

Thanks,

tb

[ThompsonPaul]

The other option available (and worth trying since it's so quick to do)...

See if you can figure out a meta-description that will make it stand out from the huge brands above you, and clearly communicate the unique value proposition of your site compared to the biggies.

For whatever searchers scan far enough down to at least see your result, this is the one way available to you to stand out and earn the click. You could even use a bit of Adwords budget to try split testing the meta-description.

Paul

[EGOL]

Yeah... Try FREE BEER in the title tag too.

[techbytes]

Yes, I am trying some catchy phrases and if that doesn't work out, will add the "Coupon for free beer" in the site description.  

Thanks again for the input.

tb