Redirect old broken link or ask for HREF change?

[imageworks-261290]

found some broken links from 2007 to our site pointing to a url that needs a redirect. Obviously I am going to set that up (in-case there are others out there i don't find pointing to the same URL) but should i also reach out to the webmaster and ask him to update the link, or will the redirect suffice?

I don't want it to look like a paid link when in fact it is completely natural

[blu42media]

Go the distance and request the link update - it's just cleaner that way!

[targi42]

Hi there, nothing wrong with contacting the webmaster of the linking site and politely ask, if he/she can update the link. Good way to get in touch with people. And as they say on here, the new SEO is all about relation building. If you don't get an answer after some time, redirect the URL. Hope that helps. Cheers from Germany Sven