Exact match and Penguin

[MozAddict]

After penguin, exact match keywords are not supposed to be used too much, in case you are selling a product and you are backlinking for its product page. Does this mean that exact match keyword for that product should also not to be used much. Or its just about website.

For example i have a product named as "Test Product" and for it i have a keyword "Test Keyword", should i always use Test keyword to provide backlink to this product or should i use brand name as well or variant ot this keyword in anchor text.

What do you suggest?

[RyanKent]

Hi Akram,

You are confusing one of the mechanisms used to detect manipulative links with the message.

Google and Bing's policy on this topic are quite clear. Do not build manipulative links to websites. Period.

Building links using naked URLs and varied anchor text is just as manipulative as building links with perfect match anchor text. The only difference is you are addressing one of the methods Google uses to detect manipulative links.

The clear message....stop building links, start earning them.

[mememax]

That's true gold Ryan. I'm trying to add more value to this even if it's difficult.

Probably you're making some confusion among the EMD algo, which reduces the value of exactly matching domains, and penguin which affects our linkbuilding strategy.

Waht you should try to focus is to create linkable assets and then spreading the word in the channels where you can achieve links.

If you're trying to achieve links in a product page (I prefer to point at product categories since product may expire or get out of stock) you may want to propose special offers or if it's difficult to find opinions on it, create an extensive review with a video maybe so users may find it useful and why not, maybe they'll link or share it!

Quoting Ryan with the best ending: "Stop building links, start earning them".