Why is Google showing sitelinks for 1 of our keywords, but not the other which is very similar?

[getwilder2]

For the term "Corazonas Foods" Google displays the sitelinks in the SERP listing. But for the term "Corazonas" it does not.  The second term, Corazonas (our brand name), is not a generic term for anything so why wouldn't Google do the same for both terms?

[NakulGoyal]

I am guessing your site is corazonas.com ? If yes, I am seeing sitelinks for both the terms. The only difference is that for corazonas foods, it's the expanded sitelinks.

Even for corazonas snacks, you have expanded sitelinks.

[AlanBleiweiss]

I get the same results as Nakul - one has expanded, one has just the sitelinks without the extra text

[getwilder2]

Thanks very much, Nakul and Alan. I guess I'm wondering why one is expanded, and one is not. Any ideas?  Thanks again.

[AlanBleiweiss]

It's all at Google's whim - no way to directly control it.  They're only earned when a site is perceived to deserve the trust within its content focus, so take it as a positive.  And be aware they may change how/when they display them without warning.

[Christy-Correll]

Hi Mark, has your question been answered?