Page feedback

[SEOSponge]

We recently wrote a new website page to cover the direct mail services our organization offers.

We kept the title tag to 70 characters, the meta description under 150 characters. H1 tag has what we feel is the most important term.

If anyone out there has time to review & provide a little feedback, we'd really appreciate it. It would be great to know if it is built well and providing a solid end user experience.

http://www.cushingco.com/print_products/additional_services/direct_mail.shtml

At the moment, the only links pointing to this page are from our blog.

One bit of content I am contemplating is a short paragraph - What is Direct Mail Marketing?

Literally providing a short definition of it.

The page was activated last Thursday and showing up in some Google results on the 4th/5th page but I am thinking this is probably just a temporary bump for now.

Anyway, thanks in advance for any advice!!!

[TomRayner]

Hi there

First impressions - I quite like it.  It's clean, the navigation looks good, I think the images could be utlilised a bit better, they're a bit small and you can't read the call to action in one of them (which, given your keyword, is a bit of a sin)

Nice use of H1s, H2s, H3s. Nothing looks stuffed/unnatural which is great.  Looks like you've got nice interlinking throughout the site, too.

I think you could benefit from a bit more text content. It's a bit thin when you look at it through Google's eyes.

There's something though that I caught when the page was loading. That is, it was a bit slow to load.

Here's a GTmetrix report of the page. This looks at the speed of the page and improvements you could make to it.  You'll see here that one of the biggest recommendations is to use browser caching.  There's a guide on GTMetrix to help you do that.

But I do like the page - it's not flashy for flashy's sake and it's got a solid base from an SEO perspective.  Maybe you could also include a portfolio of some of your design work or a few testimonials from previous clients over the work that you did. Might add a little extra trust to your brand and would also give you a chance to really wow a client with some past designs.

[SEOSponge]

Hey Tom,

THANK YOU! Extremely helpful - I thought I was using a little too much content so that insight is much appreciated.

I am more of the writer/marketing guy but those reports are going straight to IT for speed improvements. Thanks for those as well.

Happy Friday.

[TomRayner]

Happy Friday to you too!

You can tell the page is written by a writer/marketer. It's very nicely put together and has not been stuffed or "forced" by someone trying to optimise for an algorithm, rather than a person. Very refreshing to see!

[MikeRoberts]

Only thing I think really needs adding would be image meta. Those pictures look blank to me when browsing as Googlebot so the real googlebot probably has no idea what's there.