Sudden drop in website ranking

[nishant911]

Since past 2 week my website www.micromaxtablet.in is experiencing sudden drops in the site ranking. I can understand this regression in the site ranking is not because of Goggle Panda update, and their is some other reason. Kindly let me know what could be the other possibilities, and plz also suggest how to get it fixed.

Keyword for which the site had the best rankings (in top 3) was "micromax tablet". Now it shows on the second page in the google search and to make it worse, it's losing its position almost every second day.

[TakeshiYoung]

Your site is ranking for #2 for me (from San Jose, California). Have you tried verifying your rankings with other tools/locations?

It looks like your site hasn't been around for too long. Newer sites tend to move around a lot more in the SERPs as Google tries to figure out where you belong.

Your site only has a PageRank of 1. The site that is outranking you (on my computer) has a PageRank 4. You could definitely benefit from getting higher authority links. Avoid any spammy or overly optimized anchor text. Here is a good list of link building ideas if you need help:

http://pointblankseo.com/link-building-strategies

[KarlBantleman]

Takeshi is right that newer websites can fluctuate at the beginning. You need to make sure that you are using the right type of link building techniques. Go for quality over quantity, find relevant websites that match your industry (so technology in your case) and strike up a relationship with them.

Go for branded links, keep an eye out for the percentage of brand links against anchor text links, too many anchor text links and Google will penalise you.