Adding nyc to a keyword in Google Adwords

[nyc-seo]

Hello.

If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"?

Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase?

Thank you!

[ibizworks]

Hi, I was told directly by Google that as long as I had identified the geographic area for which I want my ads to be published (40 mile circle around Seattle, for example) that it would be redundant to add keywords with city names (like business cards tacoma, business cards federal way, etc.)

I am interested in hearing what others have found on this, as well.

[StreamlineMetrics]

I'd recommend using both "keyword" and "keyword nyc" to see how they perform against each other. If you find that "keyword nyc" is performing well, the Quality Score of that keyword may be higher than if you were simply bidding on just "keyword", which means the cost-per-click may be lower as well. Then you could also change the ad copy to focus more on "keyword nyc" instead of just "keyword" and hopefully increase click-throughs and conversions.

I usually recommend using a combination of keywords and match types in order to target the most specific/relevant phrases as possible (without making them too specific where Google determines a keyword's search volume is so low that your ads won't be shown).

[Jermal123]

In Google Adwords you can manage this in your campaign settings, where you have 3 options:

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People in, searching for, or viewing pages about my targeted location (recommended)

People in my targeted location

People searching for or viewing pages about my targeted location

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Opting for the first option would make it theoretically redundant to add place names to keywords. It does not hurt though to add them, because location identification is not 100% accurate, the keyword matches better with ad copy (when you add NY to the ad copy) etc.

[nyc-seo]

Thank you for your the information. Great to know what Google said.

[nyc-seo]

Thank you!

[nyc-seo]

Thanks, Jeroen.