Is it wise to conduct a link building campaign to a Google+ Local page?

[DougHoltOnline]

Is it wise, while doing a link building campaign to not only focus on the main website target page, but also the Google+ Local page?

Here are two strategies I was thinking of using:

1. Conduct a city specific link building campaign to direct traffic to the location specific page on the main website AND the Google+ Local page.

2. Use the main website to direct traffic to each cities specific Google+ Local page.

Does it make sense to drive links to a Google+ Local page? It does to me, but I haven't seen anything written about that yet... or perhaps I've just missed it along the way.

I'd love to hear the communities thoughts.

Thanks!

Doug

[OlegKorneitchouk]

Option 2 all the way.

If you want to rank a local page, check out all the ranking factors compiled by David Mihm. Here is a post by Mike Blumenthal on your exact question. Basically, its a waste of time to build links to your G+ places page.

[MiriamEllis]

Now how's that for coincidence? Doug, the post Oleg has linked to was written by Mike Blumenthal after a conversation he and I had about this advice that was being published about linkbuilding to Google Places. So, what you'll see there is Mike's excellent reply to my question!

Good answer, Oleg.

[JadedTLC]

I agree. There is no reason to help a Google property rank. They'll do just fine doing that on their own. Also, they would be more alerted to "link building" actions to their own properties which could get your site a sterner look. I say, build your own site up.

[DougHoltOnline]

Oleg - This is great. Thanks so much for your reply. This will save me a lot of potentially wasted time.

[DougHoltOnline]

Thank you Miriam. It's good to know I'm not alone!