Why does only one result show for a given term?

[BritanniaHotels]

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[EGOL]

You don't provide enough information for us to do anything other than take a guess....

But based upon my experience with watching forums for a long time the most likely answers are.....

A) You have the same text on all four sites and Google is filtering three... Google didn't have trouble finding these duplicates because they link to one another

B) Three of the sites don't have strong optimization for the query.

C) Three of the sizes have zero links.

[RuthBurrReedy]

Hi Oliver,

To clarify - you're not only seeing one result total, just one result from your own domain out of the results for that term, correct?

It is rare for Google to show more than 1 or 2 results from the same domain on the first page of results.  It sounds to me like you've got a whole bunch of pages on the same domain that are all cannibalizing each other to try to target the same keyword - instead, try targeting different keywords with each page.  If you want all of your hotels to be found when people search "Hotels in Bournemouth," creating one page that highlights all of the properties and targets that phrase would be a way to do it.

In terms of Google Places - properties showing up in the 7-pack doesn't have much to do with what's displaying in the regular organic results (Google certainly wouldn't exclude your Places pages just because you show up in the organic results).  I would recommend further optimizing each of your Places pages, and making sure that address/contact info is easily crawlable on your own domain as well.  Good luck!

[BritanniaHotels]

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[RuthBurrReedy]

Thanks Oliver - I'm going to go ahead and mark this question as answered.  If you have any more questions feel free to reach out!