Variations of keywords in Google Adwords

[nyc-seo]

Hello.

Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)?

1. "keyword one"

2. "keyword one nyc"

If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both?

By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area.

Thank you!

[Martijn_Scheijbeler]

Hi,

In theory this is indeed not helping each other. Because as you've already mentioned yourself the first keyword will also trigger the second one. However when you're using negative keywords or you may want to adjust bids for these keywords differently it could be useful to use both keywords.

Hope this helps!

[nyc-seo]

Thank you, Martijn!