Ranking dropping for certain keyword

[danielmckay7]

Hi There,

Just wondering what has happened to my rankings as I cant seem to understand it.

In the past week we've dropped from page 1 to page 10 for a certain keyword. The URL is also different that google displays - instead of displaying the individual page it now just links to the main domain.

All the other keywords have remained consistent and some have improved. The page is still in the Google Index if I manually search for it.

There hasn't been any dramatic change to the page except I've created a few links to it.

Have we been penalized by Google and is there anything I can do?

[iAnalyst.com]

Is there keyword cannibalization between the home page and the intended page for that keyword? Meaning are you referencing the same keyword in title tags, content, etc?  Its possible the home page always was on page 10 for that keyword but you're only noticing it now that the other page has dissapeared from the rankings.

What kind of link building did you do?

[alhallinan]

Could you give the actual keyword and domain name?

[danielmckay7]

Ok so the domain is www.ensorbuilding.com

The keyword is "rubbercover".

The URL which used to rank until around a week ago is http://www.ensorbuilding.com/section.php/43/2/firestone-epdm-rubbercover-flat-roofing

I submitted to a few directorys, not many maybe 5-6.

On my home page I did have the keyword in the META keywords and the Title tag but have removed them to avoid cannibalization as you mentioned.