Help seems like google is punishing our site and I don't understand why

[FUTONSHOP]

I would love some helpMy anme is Suzanne Diamond our web site is WWW.thefutonshop.com we have been on line for years, 10 brick and mortar stores, had a strong ecommerce web site but in the past 4 months we have been dropping like a leaf.

Organic search has been dropping since November 2012 but now total traffic seems to be slowing

We are working on our SEO but I feel it has to be something more direct that we are being punished by google

Perhaps it s obvious but not to me

Can anyone help me please or give me a direction.

suzanne@thefutonshop.com

thanks in advance for any direction

[NakulGoyal]

Suzanne

Before your rankings started dropped, was there any specific you were doing on your website in terms of SEO/Internet Marketing ?

Any Social Media stuff ?

I see your rankings were relatively much better same time last year. This year, it's been much worse. However, you have not fallen off completely.

Did you hire any SEO services ? Any link building ? Any Google unnatural links warnings ? The timing of your rankings dropping coincides with some updates last year.

Are you signed up and verified in Google Webmaster Console ?

[Marcus_Miller]

Hey Suzanne

I did some very simple searching and found no glaring or obvious problems.

• no obvious heavy external duplication

• link profile does not look overly spammy

• you rank for a range of page titles in reasonable positions (3 / 4 etc)

I think we likely have some internal duplication

• Google this: "Our Organic Cotton comes from Texas Organic Cotton Marketing Cooperative (TOCMC), the largest organic cotton cooperative""

• The competition has a whole bunch more links than you

• There is not really any content beyond the product pages themselves (which seem to be well put together)

_* Caveat that this was a 5 minute look! _

I had a look at several pages and products and found you searching for page related terms so I am not sure you have a problem as such. Could you possibly provide a bit more information?

1. have you lost rankings or traffic (or both)
2. are sales effected
3. are there new competitors
4. are competitors doing more on PPC

I find that you rank really well for a whole range of terms so if it is just some homepage terms it may be that a competitor is doing more marketing or that there is just more competition.

Would be interested to find out a little more or to dig into your analytics and see what is going on.

Hope that helps

Marcus

[AdVirgin]

We've had a similar problem at AdCracker.com, and I'm beginning to think it has more to do with Google algo changes rather than our site.

Marcus?

[Marcus_Miller]

Hey Steve, what are you seeing? A loss on just a few big keywords or a more general loss?