Where can I find research on consumer search habits for fashion items?

[richdan]

I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort.

Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?

[NakulGoyal]

Danny

I found your question from last month. I am guessing by now you would have already pitched your client. However, I'll share an interesting post at Search Engine Land.

http://searchengineland.com/why-do-brands-overlook-the-seo-opportunity-for-non-branded-keywords-149542

It's not really fashion world, but it gets the point across.

I hope that helps you and/or other readers and business in similar state of mind

This is a very common problem in the world of search. Both in SEO and PPC.

[richdan]

Thanks Nakul

Much appreciated!

Danny