Profile Picture Display Next to Map on Google Search

[atuomala]

On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results?

Here's a link to the search result in question:
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785

tech_squad_serp.jpg

[Highland]

Google provides an easy way for you to link your Google+ account

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844

As for the map, have you put your address on your website and in your Google+ account?

[MiriamEllis]

Hi Aaron,

Is your business virtual or local? Do you have a Google+ Local Page for your business, or just a Google+ page? The example you have given stems from what appears to be a merged/verified Google+ Business/Google+ Local page. Google chooses what to display, but please feel free to share details about your participation in Google+ Local, if any.

[atuomala]

We're local and we have put up our local & places listings and pages. As well as setting up a Google+ account.

[atuomala]

Yes, we've standardized our NAP across our listings and website.

[MiriamEllis]

Hi Aaron,

In the example you've provided, I'm 99% sure that the photo of the man is stemming from his Google+ Local page. Contrast that to this search in which a business owner photo is appearing within the organic SERP, presumably due to rel=author or rel=publisher markup:

http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&sugexp=les%3B&gs_rn=5&gs_ri=psy-ab&gs_mss=barbara oliver jew&pq=tech squad wi&cp=22&gs_id=a6&xhr=t&q=barbara+oliver+jewelry&es_nrs=true&pf=p&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&oq=barbara+oliver+jewelry&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=1cc4a42c76cdcbc&biw=1366&bih=625

You can read more about this markup here:

http://localsearchforum.catalystemarketing.com/google-local/2400-critical-4-local-author-rank-publisher-author.html

But the display in your example seems simply to be coming for the business' Google+ Local page.