Renaming a URL

[pstables]

Hi,

If we rename a URL (below)

http://www.opentext.com/2/global/company/company-ecm-positioning.htm
to http://www.opentext.com/2/global/products/enterprise-content-management.htm (or something similar)

Would search engines recognize that as a new page altogether?

I know they would need to reindex it accordingly, so in theory it is kind of a "new" page. But the reason for doing this is to maintain the page's metrics (inbound links, authority, social activity, etc) instead of creating a new page from scratch.

The page has been indexed highly in the past, so we want to keep it active but optimize it better and redirect other internal content (that's being phased out) to it to juice it up even more.

Thanks in advance!
Greg

[grojoh]

Hi Greg,

a 301-redirect  will maintain the page's metrics.

Open/create the .htaccess file in the root directory of your website.
Add something like:

RewriteEngine On
RewriteRule ^(.*)2/global$ http://www.opentext.com/2/global/products/enterprise-content-management.htm [L,R=301]

Johannes