How does this company have more characters than allowed on Google Ads?

[jhinchcliffe]

I thought this was weird and was wondering if anyone knows the answer to this...

I attached the image so you can see what I mean.

How does this company get away with having more characters than what Google Adwords allows? And why is there a "block ads from" thing underneath this ad, but not the others?

Sorry for the bad arrow, I'm on Windows XP lol

Thanks you

G2d9gIr.jpg

[MattAntonino]

The title length question is easy enough - it's DSA (dynamic search ads.)  They basically insert your search query into the title.  http://www.google.com/ads/innovations/dynamicsearchads.html

I've seen some pretty long ones with DKI/DSA.

Not sure on the ad block question - I don't have that on any of my few test searches, even the obvious dynamic keyword ads.

http://www.beansbox.com/blog/understanding-dynamic-keyword-insertion

[jhinchcliffe]

Thanks for answering the first part That helps!

[JasmineA]

Re: Block Ads

Did you go to the site first, then immediately bounce back? That's most normally when that message will appear.

[jhinchcliffe]

No I dont think I did

[JasmineA]

Hrm, then maybe this was just some sort of Google test based on your search history. Most normally, you see the "block this" text after immediately bouncing back to Google. I've seen this a lot with ads as well as serps.

[jhinchcliffe]

Oh really? I didn't know that, thanks