The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Moz Tools
    4. Google Webmaster Tools and Open Site explorer's links not matching up

    Google Webmaster Tools and Open Site explorer's links not matching up

    Moz Tools
    4 3 1.0k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • PeterRota
      PeterRota last edited by

      My question is why do my GWT's links not match up to the ones on Open Site Explorer. I watched John Mueller's video, and he said that they had problems with the link counts recently. After checking my links today, I can see that the problem is fixed, but my link count differs from Open Site Explorer. On Web Master Tools I have 307 links, but on Open Site Explore I have 42. Has anyone dealt with this problem? thanks.

      Peter

      1 Reply Last reply Reply Quote 0
      • Brian-H
        Brian-H last edited by

        No one tool shows all the links and GWT doesn't show all your links either. To have a more rounded view you have to use several and pool the results.

        Try Majestic seo and a hrefs also

        1 Reply Last reply Reply Quote 0
        • KeriMorgret
          KeriMorgret last edited by

          Hi Peter,

          SEOmoz and Google use different crawlers. We're not quite the size of Google, and the server farm we have doesn't quite match theirs either. Simply put, we don't crawl as many URLs as Google, so we won't show as many links.

          We DO try to crawl the higher-value links, and we show links for more than just the sites you have verified in Google Webmaster Tools. We also have some nifty metrics along with our links that you won't find at Google.

          Things won't ever match up, but looking at the variety of sources for link data will help you get a better idea of the big picture.

          PeterRota 1 Reply Last reply Reply Quote 2
          • PeterRota
            PeterRota @KeriMorgret last edited by

            Thanks for the response Keri, I appreciate it.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Your site's pages may be using techniques that are outside Google's Webmaster Guidelines
              KeriMorgret
              KeriMorgret
              0
              7
              470

            • How reliable are the external link metrics found in the Open Site Explorer research tool?
              William.Lau
              William.Lau
              0
              2
              218

            • I'm seeing duplicate links listed in open site explorer. Can anyone explain why this might be happening?
              TheSEODR
              TheSEODR
              0
              2
              302

            • Open Site Explorer results vs. Google Webmaster Tools results
              Copstead
              Copstead
              0
              2
              535

            • Does Open Site Explorer violate Google's Terms of service?
              ericwagner
              ericwagner
              0
              3
              526

            • Why would Open Site Explorer say some internal links are images when in the source code they're text?
              debi_zyx
              debi_zyx
              0
              4
              538

            • Open Site Explorer Missing URL's
              RyanKent
              RyanKent
              0
              6
              741

            • What's name of SEOmoz and Open Site Explorer robots?!
              Theo-NL
              Theo-NL
              0
              2
              2.5k

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy