Rel canonical question

[IOSC]

Hi,

I have an e-commerce site hosted on Volusion currently the rel canonical link for the homepage points to www.store.com/default.asp.  I spoke with the Volusion support people and they told me that whether the canonical link points to store.com/default.asp or store.com does not really matter as long as there is a canonical version.  I thought this sounded odd, so looked at other websites hosted on volusion and some sites canonicalize to default.asp and others .com.  (volusion.com canonicalizes to .com fwiw).

The question is...I have a majority of my external links going to www.store.com , and since that page has default.asp as it canonical version, am I losing link juice from those incoming links?  If so, should I change the canonical link? If I do what are the potential issues/penalties?

Hopefully this question makes sense and thanks in advance.

[anthonydnelson]

Technically, it doesn't necessarily matter. However, it matters to you for these two reasons.

1. The majority of your external links point to the regular store.com website
2. You want your store.com URL to rank for branding and CT purposes

Losing link juice: probably negligible but why risk it

I would change the canonical link. It should not be a difficult switch.

[danatanseo]

I agree with Anthony. I managed 6 Volusion stores for one company for several years. It's a decent platform, but don't rely on them for your technical SEO advice. Some of their tech reps are very green.

[IOSC]

Thanks for the responses

That was my hunch...appreciate the help

[IOSC]

Dana,

Did you ever run into this issue with one of those volusion stores?

[admonster]

Hi Dana

How do I change such rel canonical for Volusion store?

Thanks in advance.