How to structure rich / multi-media on Category pages to pass the link juice?

[Troyville]

Fellow SEOs,

I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy

[Troyville]

Where is Paddy when you need him...

@TroyEaves with replies/questions too...

[Paddy_Moogan]

Hi Troy,

I think a lot of the answer here depends on what your goals are.

If you're trying to get links into category pages by adding this type of content to them, then this is quite tough because when someone first arrives at the page, they will probably see products which can put them off linking to it. Even if you have some great content further down the page, they may not actually see it.

I do however think it is a great idea to cross link from category / product pages to genuinely good content related to those categories and products. This is good for user experience but you should probably keep an eye on conversion rates to make sure that it doesn't distract people to the point that they don't return to buy the product! Also make sure that there is a good call to action on the content pages to let people return to the category / product.

I probably wouldn't worry about duplicate content from snippets of text. If it is literally a snippet, then a link to the full page of content, I don't think that is going to cause you problems. Having said that, you should make sure that there is enough unique content on the rest of the page. With product pages, this shouldn't be a problem because you will have all the product descriptions / images / reviews etc. What I'm getting at is that if you have a page which is made up of largely snippets of content from other pages, then that isn't a signal of a quality page.

I hope that helps a bit!

Cheers.

Paddy

[Troyville]

Hey Paddy! Thanks for the reply...totally agree w/ 95% of it. Def don't want to take them away/out of the purchase funnel, it's simply to give them pointers/info/help them have fun w/ their purchase with fun, related content. In terms of links landing on the page and seeing the content, it'd just be an anchored link (to that section), which would put the content right in front of them. I was concerned with load times if the articles expand out in their entirety + videos (think make-up tutorials) + user submitted image gallery. And also how to structure the URLs if all of the content couldnt live on the category pages, to flow any link juice into the category page. thanks again for the feedback! te