Why will my site not rank for this keyword?

[lauratagdigital]

My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic.

But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it?

Can anyone offer some insight as to what else I could do?

Here is the current electric radiators page

http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/

Thanks,

Laura

[littlesthobo]

Hi Laura

I just took a quick look at the page and did some analysis with the SeoMoz toolbar - you can download that as a chrome extension and its brilliant for a quick healthcheck on your individual pages.

The first thing I noticed was that you have the Title tag <title>as your business name - The Electric Heating company.  I would start with immediately changing that to Include your keyword at the beginning.</p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">I only checked a few of your pages, but all were named with your business. A classic no-no as Google definitely uses the title tag to find out what your page(s) are about.</p> <p><span style="color: #5e5e5e;">Another thing, you have a couple of images on there named radiator3 and radiator4...consider renaming those images and adding alt tags to include 'electric radiators for conservatories and EHC Electric Radiators.</span></p> <p> </p> <p><span style="color: #5e5e5e;">I also noticed you have a wordpress site.  I'd really recommending adding the Yoast Wordpress SEO plugin.  That trains you how to optimise your pages and I have had great success with that.</span></p> <p><span style="color: #5e5e5e;">Hope that helps - that will definitely help you get ranked for the term.  </span></p> <p> </p> <p><span style="color: #5e5e5e;">Thanks</span></p> <p> </p> <p><span style="color: #5e5e5e;">Jo</span></p></title>

[solarsmartqld]

This post is deleted!

[solarsmartqld]

Hi Jo do you know of any faster ways for getting quality back links?

[lauratagdigital]

Thanks Jo - I've done most of those as well as increased keyword density.

I didn't create the site originally but I noticed that the link that is indexed in Google is this one http://www.electric-heatingcompany.co.uk/index.php/electric-radiators/

Where the one that should be coming up is http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/

Is it the 2 in the URL that is affecting the site position? If I change the permalinks I'll have to set up redirects? would that be better? I don't have access to Ht access at this point also.

Laura

[littlesthobo]

Hi Laura

When I checked (and I've just checked again), the real time results show that the title tag is showing the company name.  If you, or another person have made these changes, they haven't been saved and effected the change.

I've attached a screenshot of keyword analysis for that page - only showing critical and high factors.  You can see that it references the Title Tag in two areas as being unticked.

The number 2 in your url will be fine and shouldn't cause you any issues at all.  As a starting point, your title tag and your images titles and alt tags should resolve it. You can then work at marketing that page etc.

I would really recommend the moz toolbar, I don;t think I could live without it to be honest!  When you know what you are looking for, it tells you exactly what you need to know in an instant.

electric-radiators.jpg