My site has dropped in rankings what can i do to change this

[ClaireH-184886]

My site is http://www.clairehegarty.co.uk/

Hi, my site has always done amazing in the rankings, for a few years i have been number one for the word gastric band hypnotherapy as well as many other keywords which includes hypno band.  but in the past couple of weeks i have seen some of my keywords drop and end up on pages two and three of google instead of page one.

Can anyone please give me advice on what i need to do to change this situation please

[Webdeal]

Hi Diane,

there are several reasons that can cause a ranking drop, usually it requires some analysis of your back links, anchor text, content, competitors and etc . Only after that possible to give correct answer.. If you have Google Analytic installed than you may see when exactly, what date the site started to drop. Based on that day possible to predict what caused the ranking drop. It could be Panda or Penguin filter or something else...