How to properly do reviews with Rich Text Snippets

[netviper]

I am trying to find out the best way to do this.

Do you use hreview?

Thanks,

[SteveWebb]

Hi Dave,

Here's a great resource for generating rich snippets for reviews: Schema Creator for "Review"

That page includes the official Google video about rich snippets for reviews, helpful pointers to Google help pages, the schema.org documentation for the Review object, and a code generator for review markup.

I hope that helps

[netviper]

Thanks.  I had used that code before and it didn't work.  Maybe I had something wrong.  Why is the difference with using HREVIEW?

[SteveWebb]

hReview is just another way to markup a review.  Specifically, it's the microformat way to markup a review.  Here's the hReview specification: http://microformats.org/wiki/hreview

Google still supports microformat markup, but I recommend using schema.org markup because it is supported by Google, Bing, and Yahoo! (and it is the standard that those search engines are emphasizing for the future).

Once you've implemented the markup, use Google's Rich Snippet Tool to test if the markup is functioning correctly.

[netviper]

If you had a testimonials page with 10 of them on there.  Woudl you do them all in the schema.org markup?

[SteveWebb]

Yes.  You can find a helpful example of markup for multiple reviews at the bottom of the schema.org Review documentation.

Another resource that might be helpful is this SEOmoz post from last year: The Lowdown on Structured Data and Schema.org - Your Questions Answered!