What is the best strategy for a company in various countries?

[interficto]

Hello I have to make yt SEO marketing strategy for a company that provides services in Spain, Colombia and Mexico
I'm looking at two options:

1. Buy different domains (TLD): This option seems feasible but very expensive and manage each domain position it would have to have different content in each (plus you would not know that because it is put exactly the same domain)

2. Place each service and country folders eg
   www.dominio.com / mexico / training-financiero.html
   www.dominio.com / espana / training-financiero.html

I have understood that option 1 is no longer necessary since you can use html tags within the code to tell Google that you try to target content to customers from a different country.
In principle we would use the same content would change only a few words and of course the currency to suit the local currency of each country.

However I believe that customers could rely more on a domain if their country. Plus I'm afraid I google indexed as duplicate content is another matter What country would main that could confuse the visitor?

[Guest]

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[interficto]

First of all thanks for your quick response. Actually I would not know how to approach the service differently for two countries with the same language. Suppose you offer SEO service to Argentina and one for Colombia (In both countries the language is Spanish) you could say differently in service to Colombia regarding SEO SEO service to Argentina?

[SEO5Team]

Hi,

2 really good links below discussing this topic:

How to do SEO for different countries

International SEO - Whiteboard Session

Cheers,

[Guest]

This post is deleted!

[interficto]

Hey, things are a little clearer. I'm planning to do the following

1. Separate the website into folders for each country and service
   www.dominio.com/argentina/seo.html

Place the respective Geolocation labels in the source code

2. Sign into Google Webmaster Tools and set the hearing for each subfolder

3. Buy the TLD domains for each country

Not to do with the TLD domains. What do you recommend me?

I was thinking of putting a landing page with a contact form where it counts in summary we do (original content of course) and that each service link to the folder. Com domain on the country

Or just that when they enter the TLD domain redirect (Redirect 301) to the subfolder of the respective country in the domain. Com

[gfiorelli1]

First of all I really suggest you read this post by Aleyda Solis in the SEERInteractive Blog, which practically answers to all your doubts in a very extensive way.

Second, the subfolder option seems the best one for your case, at least from what I understood about your businesses' needs. In fact, business's objective in middle/long term should determine what option for International SEO you should choose, and not simply the mere SEO aspect.

So, if you choose to the subfolder option, you must:

1. create the subfolders (obvious)

2. geotarget them in Google Webmaster Tools

3. implement the use of rel="alternate" hreflang markup, especially because you are using the same content in different subfolders, hence, if you want to be really sure that Google shows the correct URLs for the given country, better to use the hreflang.

4. even if you do 2) and 3) I strongly suggest you to localize the content of your site. The Spanish spoken in Mexico, Argentina and Spain is quite different, as it is the English spoken in UK and USA. The more the language used is fitting the culture of the countries you are targeting, the better not only in SEO terms, but also in the conversion potentialities ones.

Finally, related to buying also the Country Level Domain versions of your main domain, actually buying them and redirecting 301 to the respective subfolders doesn't have really any SEO effect, but it may be an useful way to "reserve" those domains for a potential future use.