Product Page is Battling with Homepage in SERPs

[CleanEdisonInc]

My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.

I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences)

In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage.

One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however).

If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week.

Thanks,

[EGOL]

My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.

Nice work.  You have two strong pages that are capable of first page rankings.    It is possible to have two pages listed on the first SERP.  You might be able to earn that as your site increases in strength relative to your competitors.

I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences

This is an opportunity of a different kind.  You get to show them all of your products.  Just be sure that you feature your big money makers prominently on the homepage.  People don't mind drilling down if you make the path clear and easy.

[CleanEdisonInc]

Thanks for the input.

Yeah, but the URLs haven't ranked anywhere close to the first page at the same time. It is one or the other, and when one is up there, the other falls off the map.

[EGOL]

I have pages that do the same thing.  When that happens I work on the page to drive traffic to pages that convert.  Sometimes I get sales of unexpected items from this traffic.

[TheeDigital]

Avraam,

Can we get some more info on what a "Product Page" is?  Is this an actual product or a landing page for products.  Maybe creating some original content for this page in the form of videos, tutorials, and manuals wlll help it rank higher.

In terms of separating the products page form the home page.  That's going to be a little bit hard, to explain without knowing the site.  Is the home page going after the same keywords as the product page?

[CleanEdisonInc]

The product page is http://www.cleanedison.com/courses/bpi-building-analyst and the homepage is http://www.cleanedison.com/

I wouldn't say the homepage is "going" for the same keywords as the product page.

But like I said, the keywords "BPI Certification" and "BPI training" are the 2nd and 3rd (although distant) anchor texts for the homepage.