SEO Value Of Non-Indexed Links

[EmarketedTeam]

I have a link built to a site, but it's not showing up in Open Site Explorer and doesn't appear to be indexed currently by Google. Does anyone know of any research done on SEO value if any on non-indexed links?

Thanks

[ZephSnapp]

Hi Emarketed Team,

1. Just because it doesn't show up in OSE doesn't mean it isn't indexed/valuable, depending on how relevant it is to your client site.  OSE does not crawl the entire internet yet, although they are getting closer.

2. I have not seen any scholarly studies on this subject, but I did find this blog post: http://www.seowizz.net/2010/07/links-do-not-have-to-be-indexed-to-count.html

Since it is from 2010, I would take it with a grain of salt.  Even the article says that you shouldn't base your entire SEO campaign on this tactic.

So here is what I would do (not that you asked).

• Drop the link into my monthly report

• Move on to the next target

• Would not spend a lot of time bragging about this link to the client

Good Luck!

[WilliamCarr]

It can take a while before OSE shows the link, if at all.

If it's not indexed by Google yet, I'd try to find a way to share it on G+.. I don't reccomend pimping URLs just to get indexed, but if you can do it conguently with your audience then it may help get the URL indexed faster.