Should I follow a key competitor onto business.com?

[RodneyRiley]

A key competitor of mine has just purchased a link on business.com, my question is should I follow them in? We’re close in terms of Domain Authority and little things can make the difference in our case.

Also does the farmer update (which is yet to hit the UK) influenced your answer? As we’re yet to see the effect of this update should I exercise caution?

[stevenmusumeche]

I think business.com directory links are valuable.  Check the mozRank of the page that your link would be on and make your decision based on that.

[vforvinnie]

I agree, they are a very strong directory that I'm sure Google respects.  At 300/yr you may want to consider a few different directory options.

How is the Yahoo directory category compared to the business.com one?  Less links on page?  Higher mozRank?  You might also consider Best of the Web and then a few other smaller (but trusted directories) that maybe your competitor isn't listed in.  You could also look for quality niche directories.  If you could get 3-4 strong links that your competitor lacks compared to one very strong link that your competitor has you may be in good shape.  Some of the other directories may offer lifetime links too, to get the most bang for your buck.

Cheers,

Vinnie

[lalawyer]

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