Same review across multiple pages

[3vgueni]

Hello,

I would like to add reviews on some pages of my website, so it could eventually show up in the google search results with some nice stars.

The problem is that the same review will be shown on multiple pages:

Example:

• Reviews about France

• Reviews about French Riviera

• Reviews about Monaco

(The review is about Monaco but as it's a town on the French riviera and in France i would like to use it to calculate an "Aggregate Rating" for the parent destinations...)

Do you think that the use of the same review (with microdata) across multiple pages could be interpreted as a spammy way to get stars in the SERP and eventualy result in lower positions ?

Or should I just use the Aggregate Rating without the reviews ?

Many thanks for your answers,

BR from France

Evgueni

[irvingw]

I would only post the actual review content on one page (the main or most important page) to avoid duplicate content issues and still use the aggregate ratings and microdata code on the lesser pages so that you still get the stars in the serps. If it ever gains momentum and you have a lot of reviews, the pages will become more and more similar content wise and be a duplicate content issue.

[3vgueni]

Hi Irving and thanks for your reply,

After many researches and analysis of websites that use microdata format for reviews I arrived to the same conclusion.

I also found that it is possible to get stars in the serps with just the "aggregate review" microdata and that's what i needed to do.