Attorney / Lawyer SEO

[CLTMichael]

Hey Guys,

How do you handle keywords for an attorney going after local keywords.

City, Keyword Attorney?  Example:  Dallas, TX DUI Attorney

City, Keyword Lawyer?  Example: Dallas, TX DUI Lawyer

City, Keyword Attorney / Lawyers?  Example: Dallas, TX DUI Attorney / Lawyer?

Looking forward to good responses!

[DaveMri]

To come up with good local keywords, you have to think as if you were one of his potential customers:

I don't usually search like "Dallas, TX dui attorney" but instead "dui attorney in dallas" or "dallas dui attorney" or "dui lawyear in dallas tx".

Come up with all possible variations and see what works best. I would even recommend you to set up a test adwords campaign using exact matched keywords and see which ones have the most traffic. You can also use phrase and broad match to find new keywords.

[irvingw]

main keyword first and then secondary. the most important main keyword should be at the beginning of your title tag. so depending on the keyword research, probably something like:

DUI Lawyer in Dallas Texas | Drunk Driving Attorney in TX

DUI Attorney in Dallas TX | Drunk Driving Lawyer in Texas

EDIT: note both state and abbreviation are included, and secondary keywords (going on intuition here based on a previous client) "attorney" and "drunk driving"

ALSO:

Make sure your Google local and + page is set up and completed with all your info and website. Local searches will show places pages and you want to be in the 7 pack! at least and even better at the top of that pack. Have clients take the time to give you positive reviews on your places + page too, very important!

[CLTMichael]

Yes, I understand that.  You build the page titles based on what people are searching for.  I don't have time to do any testing, thus the reason I asked the board for their expert opinion.

[CLTMichael]

Great answer and thank you!

[DaveMri]

I thought you were mainly interested in keyword research and not about on-page SEO. In that case, Irving's answer is good.

For your title tag, you could also use the lawyer's name to keep it more natural i.e.: "DUI Attorney in Dallas John Doe" or "John Doe DUI Attorney in Dallas TX"