Nich phrase ranking

[waynekolenchuk]

I'm trying to get a page ranked for a niche phrase. There are a few established players in the industry but no competition for this phrase beyond that.

Open site explorer reports that main competitor for the phrase this page points to has 538 links but they are all internal with no extermal links. DA is 45 and PA is 25

My client has25 links for the phrase this page points to from 10 unique external domains in addition to internal links. Domain is only 3 months old. DA is 20 and PA is 30.

Right now I'm buried in back pages and feel I should be higher. Should my strategy be to build trust and authority or concentrate on more keyword specific links?

[Marcus_Miller]

Hey, can you post the phrase and the page you want to rank? Happy to take a look and kick in some feedback.