Anyone have problems with over reporting from PPC?

[PatBausemer]

Hi All,

Hoping somebody can help me out with this...I am getting a lot of slack from my boss over this.

So we use Marketo for landing page creation. I create unique landing pages for PPC so that people who come in via ppc are the only people that see these landing pages. I put the google adwords conversion code on the thank you pages of these pages. So User sees PPC add > clicks add and gets sent to a registration page > fills out reg page and gets sent to thank you page that contains conversion code.

When I look in adwords, I am seeing that for this specific campaign that I had 15 conversions yesterday...in marketo I am seeing 0 conversions. I do not know which one to believe.

Anyone have any ideas?

Pat

[StreamlineMetrics]

I haven't used Marketo before so I need to ask - how does Marketo track conversions? Is the Marketo tracking code on the landing page thank you pages?

I would trust that the AdWords conversion tracking code is telling the truth as long as you only have the AdWords conversion tracking code on the Thank You page and not on any other page. AdWords won't count conversions unless a user came from AdWords and successfully viewed the page that had the conversion tracking code, so that's why I believe the 15 conversions is correct and something is not set up correctly with the Marketo conversion tracking.

[PatBausemer]

Right, that is my hunch as well. But Marketo tracks a conversion as a form fillout. So if somebody reaches the reg page and fills out the form, and reaches the thank you page it should record a conversion in marketo and google analytics.