Why there's a full-stop in the title of SEOMOZ's home page?

[IM_Learner]

Hello,

I see there's a full-stop (.) in the title of SEOMOZ's home page. Why is it so?

Regards

[Gamer07]

SEO Software. Simplified. | SEOmoz

It is only natural. If you watch Rand Fishkin's previous whiteboard Friday, you'd see him say "title should be meaningful to the user." This explains why they use punctuation properly.

[SEO-Doctor]

Run a quick test in PPC and see if it makes any difference to the CTR