Adwords and Seller Ratings

[TP_Marketing]

We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access.

Thank You!!

[danatanseo]

I don't think you need to worry about losing your seller ratings. I believe those should be fine. Your campaigns may take a ding on their Quality Scores though, since the account you are moving them to will not have any history for those particular campaigns. I would recommend contacting someone from Google directly and ask them. Usually there is a real human being attached to your Adwords account to whom you can reach out and ask. Is the agency a Google Adwords Certified Partner? If so, I would think the changeover shouldn't be a problem, but I would ask before making the jump just to be sure.

Hope that helps a little!

Dana

[TP_Marketing]

Thanks Dana!!

They actually are a certified partner, I did call Google and they explained that they pull the seller reviews from the display url in our search ads. I was confused b/c the certified agency said we would lose our ratings?

Thanks