Press Releases - duplicate content

[AAttias]

Does anybody know if Google makes allowances for duplicate content from press releases? If you submit a press release to a press release distribution service, does it have to be different?

Any help would be much appreciated.

[eyepaq]

As far as i Know this is mainly ignored by google (unless you starting to do this on a large scale and then it will back-fire) and a waste of your time.

If you think you will get some referral traffic from those then it make sense but you better have those links with a no follow. (however, base don past experience with this type of services I doubt that there are good sites in those networks).

If you do this for link building - note everything down as you might need the information later on when you are hit by an un-natural link manual action and you will need to hunt those links down

Just my opinion - hope it helps.

[ske11]

The best way I have found to do link building with press releases is to give the journalists the facts of a story not a finished article, give them the statistics from your research or the findings of the servery you are talking about and let them write the story.

There us a good discussion on this topic at http://www.seomoz.org/q/pr-releases-do-they-help-your-seo

I hope that helps

Sean

[irvingw]

Here are two strategies for dealing with dupe content and press releases

a) write an article for your site about the news, and write a second article which is the same topic but different wording (not spinning) and use that article for submitting as the press releases, link in the release to your first press release article URL  on your site

b) write a press release and post it on your site and get it indexed. use the same press release but not the entire press release - cut it a little short and include a "read more for the full story" link that links to the full press release content on your site

I prefer option a but it takes more time to write two articles, still i think the benefit is worth it.