3 (similar) keywords - 3 (similar) domains - best strategy?

[BrightIdeas]

Hi all!

I've got head scratcher here, your input would be super valuable!

We have these 3 exact match domains.

FloatTank.ca
IsolationTank.ca
SensoryDeprivationTank.ca

The domains are all 3 different ways of saying the exact same thing - and each of the 3 keywords have roughly the same amount of traffic.

Right now we are just providing information on Float Tanks / Isolation Tanks / Sensory Deprivation Tanks, their benefits are and how to use them, where to find a location etc.

Do you have any strategies or advice considering the current domains and the points below?

• The content on each site would be VERY SIMILAR, as they are all talking about the same thing, "floating". Any suggestions for this?

• We want to (sometime in the near future) create a branded website. ie. FloatNation.ca in which we rank for all 3 of the above terms.

• Should we spin content for each site, and then create a 301 down the road to our main domain?

Your input is appreciated!

All the best,
Bright.

[MoosaHemani]

This is tough but at least you people are in a super ideal state where you have all the domains J

Ok, I think the idea of spinning the content is rubbish so don’t ever try that!

I think what you can do with these 3 domains is to use one as a blog and one is for images (infographics) and last is for community interaction.

1. Blog: You are already sharing the information; all you have to do is to continue doing the same thing without coping the same or relatively similar information on other domains.
2. Infographics: On 2^nd domain try to design infographics and make it go live there, this will allow you to get tons of links as well as the audience who love information within images.
3. QnA Section: Try to use the 3^rd domain as a QnA section where people can ask and answer questions. This will help the community to stay around your brand and when you company with a brand website this three websites will help you generate lots of traffic and sales at the same time.

Hope this helps!

[irvingw]

Spinning the content is crap but writing unique content for each is ideal. If you can keep all three sites separate you can target and probably rank all three on the first page of google.ca for all three keywords since competition should be relatively low in ca.

Are you going to be selling advertising or products on these sites in the near future? Depending on how you monetize would determine what type of content works best for them. Need to define that first.

[BrightIdeas]

Hi Moosa,

Thanks kindly for your input!

This is an interesting strategy - I like how each site would present the same information in different formats, smart!

We can do the blog no problem, and we can do the Q&A Site too, but an infographics site would be too resource intensive. Any suggestions if we don't have the resources to create Infographics?

Best,
Bright.

[BrightIdeas]

Hi Irving,

Thanks for sharing your wisdom.

Spinning is bad, got it! We won't do it

At the moment (until we create our own Float Studio) we plan on providing information and selling products that might relate to Float Tanks. ie. Recommended books, Epsom salt (a key component of the health benefits associate with floatation tanks) and perhaps other items which relate well to the "new age" demographic.

Thoughts?

[bhomes]

There are sites that allow you to create low level infographics or you can outsource to some freelance designer this will cost you less as compare to hire a designer inhouse.

you have to have some budget for it but at the end of the day the results can be great!