Is there anything SEMRush Guru or Enterprise level has that I can't do with SEOMoz Pro?

[danatanseo]

Okay fellow in-house SEOs, I need some advice please. We are considering an upgrade from SEOMoz Pro to Pro Elite. For a business our size, this is a major investment. I need some compelling reasons why we should go with this upgrade in lieu of simply adding an upgraded membership at SEMRush.

Aside from more keywords tracked and more pages crawled (We only have about 5,000 pages, so I'm not sure more pages crawled is even something we need).

Right now, it seems the only benefit to us would be the ability to track 2500 more keywords. We don't need more campaigns and we don't need more pages crawled. An extra $300/month is a lot to pay just for the sole benefit of adding more keywords.

The reason we are considering this is because we have 6-7 product lines that are all quite different from each other, different keywords, different competitors. All of these products lines are enormously competitive, so of course we want to track each (with competitors) separately so that when I build a Ranking Index (which I learned how to do beautifull thanks to this post by AJ Kohn a few days ago), that my Ranking Index is a truer picture of how we are doing for keywords related to specific product lines, against the right specific competitors. Because of the keyword limitations in SEOMoz Pro (1,000 max), we can't come close to covering everything.

Is increasing our level at SEOMoz really the best, most affordable option to do what we want to do? I realize I might get some bias here, but we are really trying to research cost-effective options, as $4,790 is a huge investment for us.

Thoughts?

[ske11]

Hi Dana

If all you need is the extra rank tracking capacity a tool like webposition.com might be a more cost effective solution, you can set up keywords to track, enter competitors for each keyword and choose what Search Engines to check, all the data can be exported and the reports can be set to run on specific days or immediately.

You will need to check the numbers and make sure it does what you need, the pricing info is on this page,

http://www.webposition.com/support/faq-frequently-asked-questions.htm#Pricing

I use it for several smaller campaigns but have not used it foe thousands of phrases.

I hope this helps

Sean

[danatanseo]

Thanks Sean. This looks like a good possibility. I think the only deal-breaker might be that it appears that their software identifies competitors, rather than letting us define our competitors (like the way it works when setting up SEOMoz campaigns).

Is my evaluation correct? Or is it possible to define specific compeittors for each campaign?

[ske11]

You can enter the competitors yourself, you set competitors for each campaign

You can not set a different competitor for each keyword, but you can have unlimited (I believe) campaigns running so you could split your keywords into categories that have the same competitors.

You also only pay for the terms you check, so if you have some long tail terms you only need to check occasionally you can add these to a separate campaign and pay only when you run it,

If you have other questions let me know,

Sean

[danatanseo]

Thanks Sean. This was a great suggestion. We are going to give it a go. I really appreciate it!