How many keyword links is optimal for Press Releases?

[yatesandcojewelers]

After the Penguin update I've read differing opinions on how many keyword links is best to use in press releases.  We've been using 3 different keyword links, plus our home page url brand link.

Does anyone have any solid information on how many links is best in google's opinion?  I hate to put too many in and have them think it's spam, or over optimizing for unnatural linking.

Thanks folks!

Ron

[EvolveCreative]

Hey Ron,

Check out this case study:

http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/

In short, be careful with keyword rich anchor texts. They should only be about 10% of your link profile post-penguin.

Matt Cutts of Google said links from press releases don't pass PageRank. Not sure what that means in terms of penalties, but something to consider. I do press releases in hopes of other journalists picking up my story.

[yatesandcojewelers]

Thanks David!

Great information and I appreciate you sharing.

ron