How to display the full structure of website on Google serps

[ngupta1]

I have been searching around but unable to gather information as to how we can control or list  top pages of a website on Google's first page , i.e. if we type seomoz in google , we can see the main listing with 6 subdomain listings , which link to Blog , Seo tool , Beginner Seo guide , Learn Seo , Pricing & Plans and login

My question is can we control these listings i.e. what to display and what not , and if yes how can we make this type of visibility on first page , by using html or xml sitemaps or theirs something mostly websites are missing. Cause this type of data is coming up for very less websites and mostly websites are with single urls.

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[SoftzSolutions]

You can control this by demoting certain URL from Google Webmaster Tools. There is no way you can add links that will appear in the site link. It is decided by Google alone.

[TommyTan]

Hi Nishant,

You can't control these listings, i.e. what to display and what not.  You simply have to optimize all your pages and Google will see them as related pages and will put them together.  I believe this is called Domain Crowding (I can be wrong) and it is used so that the same domain will not appear on the SERP twice so Google can provide more or better results to users.  Google will decide what to show and whether they want to list all your subdomains.

[ngupta1]

I don't think this is domain crowding , DC occurs when front page lists more than 2 separate listing in the serps , but this is proper structure of a website shown with help of xml (if am not wrong) , so Google must be pulling that data from somewhere and structuring the same dynamically ( or grabbing it from sitemap) am not sure abt that .... that's why I posted this question.  At first I thought that this is happening for very high traffic and reputable websites(Google is listing top pages of the website as tabs) , but this is not the case ,

one of my clients website ( which is quite new with 25 domain authority and no alexa rank) also shows in the same manner on its anchor keyword, maybe someone who has actually dealt with it can give a better answer.