Press Release Best Practices - should I add the PR to my site?

[pbhatt]

I wanted to know the best practice for SEO when it comes to press releases. If I publish a press release through a site like PRWeb or PRNewswire, can I also add the same press release to my site in the "news" section or will that create duplicate content issues?

Would it make sense to include a summary of the press release on my site and then add a link to the press release hosted on the PR service's site? I don't necessarily want to take people away from my site, but I'm not sure if putting the whole release in both places makes sense.

Thanks!

[irvingw]

"Would it make sense to include a summary of the press release on my site and then add a link to the press release hosted on the PR service's site? I"

close - you've got it backwards though. you can make the press release a summary of the article and put a "read the rest" link at the bottom which links to the full version of the press release on your site.then you are pushing PR and traffic to your site instead of vice versa.

you are also showing that you are the content authority. if it's not a time sensitive press release. you could post in on your site first and then push out the press release after the version on your site gets indexed in Google.

[pbhatt]

Thanks, so should I be writing the same story in two different ways?

I'm not thinking of "articles," more so event-based news about what the company is doing in the local community or with a charity/awareness campaign, etc.

[Seanorr1]

I would like to know what the effects are in regards to the SEO benefit.  Like what does the title need to include?  Is it good to make your website url, Current Date / Year be in the title of a press release ?