Local Vs National SEO Rankings

[PeterRota]

Hi Guys,

I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks.

Best,

Peter

[ChadBreezy]

Yes it is possible. I will start with a saying in this business.

SEO Organic rankings will largely depend on how organic friendly your content is. I have never seen a website that had very share-able, power, dynamic content that not rank. The power is in what you offer. If you what you offer is not very powerful in word-of-mouth; chances are you are in very a emotional roller-coaster ride.

A large part of what many webmasters miss is that your product, service, information, website/blog has to be very useful. What will become of a very useful website, product, and or service is the link profile for your website and very high rankings.

People ask me, "So how does SEO play into such a powerhouse?" Or why do I need SEO if my product, service, website is so raw!

SEO is more than just manipulating links and content. Keyword research will help you silo your website by targeting long-tail-keywords like you mention earlier. Keyword reseach helps you ensure you setup a series of implicit and explict coversation with your user, which will develop into many landing pages with a targeted conversion. That conversion could be to filter into a semantic-powerhouse email program (designed to generate revenue), coupon offer, instant discount on some product to checkout, a phone call, a lead, something.

The Keyword Research will evolve into marketing persona project that will help you understand how to direct users throughout your website to an end result.

After the Keyword Research, Persona Map and Content Conversion Map. you'll silo (Google it tons of blog post our there on what this is and how to do it) your website and come up with a schema that interconnects your website for site-usability and crawl-ability is critical to ensure that you can rank for just about any keyword relative to your niche without having to resort into blackhat/grayhat linking. You can just do high-quality press releases, directories, and community advertising to promote your content.

*This is pretty much the only stratgey that can ensure enough natural organic links develop to your root page on your server and any other inner directory or page in your site.

Hopefully this is a little clearer.

[ChadBreezy]

Yes it is possible. I will start with a saying in this business.

SEO Organic rankings will largely depend on how organic friendly your content is. I have never seen a website that had very share-able, power, dynamic content that not rank. The power is in what you offer. If you what you offer is not very powerful in word-of-mouth; chances are you are in very a emotional roller-coaster ride.

A large part of what many webmasters miss is that your product, service, information, website/blog has to be very useful. What will become of a very useful website, product, and or service is the link profile for your website and very high rankings.

People ask me, "So how does SEO play into such a powerhouse?" Or why do I need SEO if my product, service, website is so raw!

SEO is more than just manipulating links and content. Keyword research will help you silo your website by targeting long-tail-keywords like you mention earlier.

Keyword research helps you ensure you setup a series of implicit and explicit conversation with your user, which will develop into many landing pages with a targeted conversion. That conversion could be to filter into a semantic-powerhouse email program (designed to generate revenue), coupon offer, instant discount on some product to checkout, a phone call, a lead, something.

The Keyword Research will evolve into marketing persona project that will help you understand how to direct users throughout your website to an end result.

After the Keyword Research, Persona Map and Content Conversation-Conversion Map,you'll need to silo (Google it tons of blog post our there on what this is and how to do it) your website and come up with a schema that interconnects your website for site-usability and crawl-ability is critical to ensure that you can rank for just about any keyword relative to your niche without having to resort into blackhat/grayhat linking. You can just do high-quality press releases, directories, and community advertising to promote your content.

*This is pretty much the only strategy that can ensure enough natural organic links develop to your root page on your server and any other inner directory or page in your site.

Hopefully this is a little clearer.