What value does a short term link have?

[pat12]

Hi everyone,

If a high DA site (93) (such as a reputable newspaper site) adds a link to your site, but for a short 2 week period (running over the course of a product promotion period), does this have any real positive SEO advantage?  (I have a DA OF 53)

From a brand building perspective, it has obvious benefits, but I can't work out how much it will contribute to our SEO,

Can anyone help answer this for me?

Thanks

Pat

[UnderRugSwept]

If I'm not mistaken, it will only have SEO value for the two weeks it's there. Google isn't going to remember you had that link and pass on value indefinitely.

[irvingw]

It is my personal experience with link building that links now take a couple of months before they help you with rankings. Back in the days we used to see instant movement, now it seems that Google wants to see the link is sticking before assigning credit to it. Probably done to deter spammers and give website owners a chance to remove the spam links and also to deter or frustrate link builders in general.

Hopefully the link brings you some traffic or brand awareness, don't expect it to really help in your rankings though.