Structured Data and Location

[casper434]

I have heard it argued recently that the use of structured data such as schema.org to identify your business location on a website should help SERP in local search. Why is this important if the location is clear on the website and why should it make a difference if the site is already showing well in local search?

[AlanMosley]

it may not make a difference if it is already clear, but schema makes sure it is clear, how does a search engine link a business name to a address, it is hard to get that right, but with schema it makes it definate

[casper434]

Makes sense, thanks Alan